This gentle and easy way of hair removal has made it a popular choice. The cream is spread onto the hair and left for between 3 to 6 minutes and then rinsed off. As the cream dissolves the hair below the surface of the skin, the hair takes much longer to re-grow than shaving and the re-growth will be softer and finer. -For face, arm, legs, and bikini line. -Quick, gentle and effective. -Lemon or rose fragrance. -Effective in 3 to 6 minutes then rinse off.